Former Hammersmith Apollo technical manager fills new audio department role

ALASTAIR PARLEY JOINS ENTEC

Entec Sound & Light is delighted to announce the appointment of Alastair ‘Ally’ Parley to the newly created post of Audio Department Co-ordinator.

Alastair Parley“I couldn’t have picked a better bunch of people to work with so I’m over the moon,” said Ally, who started at Entec earlier in February after seven and a half years as Technical Manager at top London venue, the AEG Live-owned Eventim Apollo Hammersmith. An audio and live events professional for more than 25 years, Ally previously fulfilled an identical role at the O2 Academy in Glasgow after amassing considerable experience as a PA technician and local crew chief.

“Ever since I started in this industry, Entec has been a familiar name to me. The company always came across as a very high-end supplier with a great reputation,” Ally commented. “When I moved down to the Apollo in 2010, I was pleased to discover that Entec was already one of my predecessor’s regular sound and lighting suppliers, so I was very happy to continue with that arrangement and our relationship built up from there.

“As the venue and its events developed, I was working with Entec on some very technically demanding shows, and they never let me down once. A number of the artist clients were coming from overseas – from China, Russia and Hungary, for example – with fairly minimal equipment and very specific requirements for their productions. Many of them were not too familiar with British rental companies, so when Entec’s crew were able to take care of all their needs without a hint of fuss, any concerns they may have had simply evaporated.”

RESPONSIBILITY

Ally is now working directly with Entec’s Head of Sound and fellow Aberdeen native Jonny Clark who made the approach with MD and Head of Lighting, Noreen O’Riordan. “I was naturally very flattered,” said Ally, “especially as this has turned out to be a brand new role with responsibility for managing client relations as well as the day-to-day co-ordination of the sound department, freeing Jonny to concentrate on project management.

“We are looking to further developing Entec as one of the first-call sources for a complete, easy to manage production package of sound, lighting and other elements, removing the need to go to multiple suppliers. That is a very attractive prospect for certain clients, and working together as a team with my Entec colleagues is something I’m really enjoying.”

Ally continued: “It’s all about cultivating and maintaining relationships in this business. Having been exposed to the demands and expectations of an incredibly wide range of artists at the Apollo, there cannot be many situations I haven’t dealt with before, and I’m fortunate to be able to carry that experience forward into this new position.

“Entec’s independent status has appealed to me for a long time and I look forward to playing my part in continuing to improve our very personal brand of service to clients well into the future.”

Noreen O’Riordan reflected on the appointment: “We are proud that the growth of our audio department has enabled us to bring Alastair, a genuine industry expert, into our team. Ally’s in-depth knowledge and experience will make the quality of our audio department even stronger, and it’s great to have him aboard.”

ally@entecLIVE.com